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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksMarketing: International Edition, Ed. 2
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EGP 576.00
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McGraw Hill Marketing: International Edition, Ed. 2 is an essential resource for anyone looking to deepen their understanding of marketing principles in a global context. Authored by renowned experts Dhruv Grewal and Michael Levy, this textbook provides comprehensive insights into the essential concepts and practices of marketing.
Key Features of McGraw Hill Marketing: International Edition
- Comprehensive Marketing Concepts: Covers essential marketing principles and practices that are crucial for students and professionals.
- International Focus: Tailored for a global marketing perspective, making it suitable for diverse business environments.
- Academic Resource: An ideal textbook for students in business and finance disciplines.
- Second Edition: Updated content reflecting the latest trends and research in marketing.
- ISBN: MC182BM0KJFKBNAFAMZ
Why Choose McGraw Hill Marketing: International Edition?
This textbook serves as a vital academic resource that equips readers with the knowledge needed to excel in the field of marketing. Its international focus makes it a perfect choice for those interested in understanding marketing in a global context.
FAQ
- Q: What is the primary focus of this textbook?
A: It covers essential marketing principles with an international perspective. - Q: Who are the authors?
A: Dhruv Grewal and Michael Levy. - Q: Is this book suitable for academic use?
A: Yes, it is designed for students and professionals in business and finance.
Specifications
Key Features
Marketing: International Edition, Ed. 2 BY Dhruv Grewal - Michael Levy McGraw Hill Copyright 2009
Specifications
- SKU: MC182BM0KJFKBNAFAMZ
- Color: original
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Mcgraw Hill Marketing: International Edition, Ed. 2
EGP 576.00