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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics Booksof Contemporary Advertising: International Edition, Ed. 2
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EGP 382.00
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Essentials of Contemporary Advertising: International Edition, Ed. 2 is a comprehensive textbook authored by Christian Arens, William F. Arens, David H. Schaefer, and Michael F. Weigold, published by McGraw Hill in 2010. This edition provides an in-depth overview of contemporary advertising principles suitable for both students and professionals in the fields of advertising and marketing.
Key Features of the Textbook
Key Features
Essentials of Contemporary Advertising: International Edition, Ed. 2 BY Christian Arens - William F. Arens - David H. Schaefer - Michael F. Weigold McGraw Hill Copyright 2010Benefits
- Comprehensive overview of contemporary advertising principles.
- Suitable for students and professionals in advertising and marketing.
Why Choose This Textbook?
This textbook is an essential resource for anyone looking to deepen their understanding of advertising in the modern context, making it ideal for educational settings and professional development.
FAQ
- Q: What is the ISBN of this textbook?
A: The ISBN is MC182BM10QU0NNAFAMZ. - Q: What is the publication year?
A: The textbook was published in 2010.
Specifications
Key Features
Essentials of Contemporary Advertising: International Edition ,Ed. :2 BY Christian Arens - William F. Arens - David H. Schaefer - Michael F. Weigold McGraw Hill Copyright 2010
Specifications
- SKU: MC182BM10QU0NNAFAMZ
- Color: original
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Mcgraw Hill of Contemporary Advertising: International Edition, Ed. 2
EGP 382.00