Mcgraw Hill Preface to Marketing Management, 11th Edition

McGraw Hill Preface to Marketing Management, 11th Edition is an essential resource for understanding the fundamental principles of marketing management. Authored by renowned experts J. Paul Peter and James H. Donnelly, this textbook provides a comprehensive overview of key concepts and practical insights necessary for students and professionals alike.

Key Features of McGraw Hill Preface to Marketing Management

• Comprehensive Overview: Offers an in-depth exploration of marketing management principles.
• Authoritative Insights: Written by recognized experts in the field.
• Suitable for Students: Ideal for business and marketing students seeking to enhance their understanding.

Why Choose This Textbook?

This edition serves as a vital educational resource, equipping readers with the knowledge needed to navigate the complexities of marketing management effectively.

FAQs

• Q: Who are the authors of this textbook?
  A: The book is authored by J. Paul Peter and James H. Donnelly.
• Q: What is the publication year of this edition?
  A: The 11th edition was published in 2008.
• Q: Is this book suitable for beginners?
  A: Yes, it is designed to be accessible for students and newcomers to the field of marketing.