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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksBusiness to Business (French Edition) - 5th Edition by Pearson
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EGP 673.00
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Product details
Marketing Business to Business (French Edition) is an essential resource for understanding the complexities of B2B marketing. Authored by Philippe Malaval and Christophe Bénaroya, this book provides comprehensive insights into effective marketing strategies tailored for business-to-business interactions. Ideal for students and professionals alike, it covers various aspects of B2B marketing, equipping readers with the knowledge to excel in this specialized field.
Key Features of the Book
- Comprehensive Insights: In-depth coverage of B2B marketing strategies.
- Expert Authors: Written by industry experts Philippe Malaval and Christophe Bénaroya.
- 5th Edition: Updated content reflecting the latest trends and practices in B2B marketing.
- Language: Available in French, catering to French-speaking markets.
Why Choose Marketing Business to Business?
This book serves as a crucial guide for anyone looking to deepen their understanding of B2B marketing, offering practical examples and proven strategies that can be implemented in real-world scenarios.
FAQ
- Q: What is the language of the book?
A: The book is written in French. - Q: Who are the authors?
A: Philippe Malaval and Christophe Bénaroya. - Q: What edition is this book?
A: This is the 5th edition, published in 2013.
Specifications
Key Features
Marketing Business to Business (French Edition), Ed. :5 BY Philippe Malaval - Christophe Bénaroya Pearson Copyright 2013
Specifications
- SKU: PE250BM15DLQJNAFAMZ
- Color: original
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Pearson Business to Business (French Edition) - 5th Edition by Pearson
EGP 673.00