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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksConsumer Behaviour: A European Outlook, Ed. 2
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Product details
Pearson Consumer Behaviour: A European Outlook, Ed. 2 is an essential academic textbook that offers comprehensive insights into the intricacies of consumer behavior within the European market. Authored by leading experts Leon G. Schiffman, Leslie Kanuk, and Havard Hansen, this edition provides authoritative perspectives that are crucial for understanding consumer dynamics in Europe.
Key Features of Pearson Consumer Behaviour: A European Outlook, Ed. 2
- Comprehensive Insights: Offers a thorough exploration of consumer behavior in Europe.
- Authoritative Perspectives: Insights from renowned experts in the field.
- Publication Year: 2011, ensuring relevant and updated content.
- Product Type: Academic textbook focused on consumer behavior studies.
Why Choose This Textbook?
This textbook is ideal for students and professionals seeking to deepen their understanding of consumer behavior in the European context. It serves as a valuable resource for academic study and practical application in marketing strategies.
FAQ
- Q: Who are the authors?
A: The book is authored by Leon G. Schiffman, Leslie Kanuk, and Havard Hansen. - Q: What year was this edition published?
A: This is the second edition published in 2011. - Q: What is the focus of this textbook?
A: It focuses on consumer behavior in the European market.
Specifications
Key Features
Consumer Behaviour: A European Outlook, Ed. 2 BY Leon G. Schiffman - Leslie Kanuk - Havard Hansen Pearson Copyright 2011
Specifications
- SKU: PE250BM1F2R6JNAFAMZ
- Color: original
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Pearson Consumer Behaviour: A European Outlook, Ed. 2
EGP 574.00