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Pearson Developing a Creative and Innovative Integrated Marketing Communication Plan - Edition 1

Name: Developing a Creative and Innovative Integrated Marketing Communication Plan - Edition 1
Brand: Pearson
Price: 484.00 EGP
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EGP 484.00

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ISBN:9780137783335

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Product details

Developing a Creative and Innovative Integrated Marketing Communication Plan is an essential guide for marketers looking to enhance their communication strategies. Authored by James R. Ogden, this book presents a comprehensive approach to integrated marketing communication, focusing on creativity and innovation.

Key Features of the Book

Creative and Innovative Approach: This book emphasizes the importance of creativity in developing effective marketing strategies.
Integrated Marketing Communication Plan: It provides a working model for creating a cohesive communication plan that aligns with overall marketing goals.
Expert Insights: Gain valuable knowledge from the author’s extensive experience in marketing communication.

Why Choose This Book?

This book serves as a valuable resource for both students and professionals in the marketing field. It not only offers practical insights but also encourages innovative thinking in marketing communication.

FAQ

Q: Who is the author?
A: The book is authored by James R. Ogden.
Q: What is the publication year?
A: The book was published in 1998.
Q: Is this book suitable for beginners?
A: Yes, it is suitable for both beginners and experienced marketers.