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Pearson Essential Guide to Marketing Planning, Ed. 2 is a comprehensive resource designed to equip both students and professionals with effective strategies for successful marketing planning. Authored by Marian Burk Wood and published by Pearson in 2010, this updated edition reflects the latest trends and practices in the marketing field.
This guide serves as an invaluable resource for anyone looking to enhance their marketing knowledge and skills, making it a must-have for your educational library.
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