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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksPrinciples of Marketing with MyMarketingLab (Arab World Edition)
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Product details
Pearson Principles of Marketing with MyMarketingLab (Arab World Edition) is an essential educational resource that provides comprehensive insights into the principles of marketing, tailored specifically for the Arab market. Authored by renowned experts Ahmad Tolba, Anwar Habib, Philip Kotler, and Gary Armstrong, this textbook is designed to enhance your understanding of marketing concepts and strategies.
Key Features of the Marketing Textbook
- Comprehensive Marketing Principles: Covers essential marketing concepts and strategies for effective learning.
- Interactive Learning: Includes MyMarketingLab for an enhanced learning experience, making it easier to grasp complex topics.
- Tailored for the Arab World: Content is specifically designed to cater to the unique needs and characteristics of the Arab market.
Why Choose Pearson Principles of Marketing?
This textbook not only provides a solid foundation in marketing principles but also equips you with practical tools and interactive resources that foster a deeper understanding of the subject matter. Ideal for students and professionals alike, it serves as a valuable guide in the world of business and finance.
FAQs
- Q: Who are the authors of this textbook?
A: The book is authored by Ahmad Tolba, Anwar Habib, Philip Kotler, and Gary Armstrong. - Q: What is the edition of this book?
A: This is the first edition, published in 2012. - Q: Is this book suitable for beginners in marketing?
A: Yes, it covers fundamental concepts that are ideal for beginners as well as advanced learners.
Specifications
Key Features
Principles of Marketing with MyMarketingLab (Arab World Edition), Ed. :1 BY Ahmad Tolba - Anwar Habib - Philip Kotler - Gary Armstrong. Pearson Copyright 2012
Specifications
- SKU: PE250BM0U4IEJNAFAMZ
- Color: original
- Care Label: Ahmad Tolba - Anwar Habib - Philip Kotler. Gary Armstrong
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Pearson Principles of Marketing with MyMarketingLab (Arab World Edition)
EGP 1,175.00