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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksStrategic Marketing Problems: International Edition, Ed. 13
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Product details
Strategic Marketing Problems: International Edition, Ed. 13 by Roger Kerin and Robert Peterson is a comprehensive marketing textbook that addresses key strategic issues in the field. This international edition provides a global perspective, making it essential for students and professionals alike.
Key Features of Strategic Marketing Problems
- Comprehensive Coverage: In-depth exploration of strategic marketing issues relevant to today’s global market.
- International Edition: Tailored for a global audience, offering insights into various market dynamics.
- Practical Understanding: Includes in-depth case studies and comments to facilitate real-world application of concepts.
- ISBN: 9780273768944
- Published by: Pearson, Copyright Year: 2013
Why Choose This Textbook?
This textbook is an invaluable resource for anyone looking to deepen their understanding of strategic marketing. Its comprehensive approach and practical case studies make it a crucial addition to your educational resources.
FAQ
- Q: What is the focus of this textbook?
A: It focuses on strategic marketing problems with a global perspective, providing comprehensive coverage of relevant issues. - Q: Who are the authors?
A: The textbook is authored by Roger Kerin and Robert Peterson, leading experts in the field of marketing. - Q: When was this edition published?
A: This international edition was published in 2013.
Specifications
Key Features
Strategic Marketing Problems: International Edition, Ed. 13 BY Roger Kerin - Robert Peterson Pearson Copyright 2013
Specifications
- SKU: PE250BM0BYBJ5NAFAMZ
- GTIN Barcode: 9780273768944
- Model: Roger Kerin - Robert Peterson
- Size (L x W x H cm): 12 x 3 x 90
- Color: original
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Pearson Strategic Marketing Problems: International Edition, Ed. 13
EGP 1,162.00