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Puma SE is a German multinational corporation that designs and manufactures sports footwear, apparel, and accessories. It was founded in 1948 by Rudolf Dassler, after he split from his brother Adolf Dassler, who went on to create Adidas. Puma is one of the world's leading sportswear brands, known for its innovative products and collaborations with athletes, celebrities, and designers. Puma produces a wide range of sports products for activities like running, football (soccer), golf, motorsport, and training. The brand is especially recognized for its high-performance footwear and stylish athletic apparel. Over the years, Puma has partnered with major athletes, like Usain Bolt, and pop culture icons, such as Rihanna and Selena Gomez, to create limited-edition collections.