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Sage Publications Knowledge-Based Marketing: The 21st Century Competitive Edge - Ed. 1 by Ian Chaston

Name: Knowledge-Based Marketing: The 21st Century Competitive Edge - Ed. 1 by Ian Chaston
Brand: Sage Publications
Price: 413.00 EGP
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EGP 413.00

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ISBN:9781412900034

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Knowledge-Based Marketing: The 21st Century Competitive Edge is an essential resource for understanding modern marketing strategies that leverage knowledge for competitive advantage. Authored by Ian Chaston and published by Sage Publications in 2004, this book provides insights into the evolving landscape of marketing in the 21st century.

Key Features of Knowledge-Based Marketing

Comprehensive Insights: Offers a detailed overview of contemporary marketing practices.
Knowledge-Driven Strategies: Focuses on strategies that harness knowledge for competitive edge.
Business & Finance Focus: Tailored for professionals seeking to enhance their marketing strategies.

Why Choose Knowledge-Based Marketing?

This book is invaluable for marketers and business professionals aiming to understand and implement effective marketing strategies in today's knowledge-driven economy. Its comprehensive approach ensures readers are well-equipped to navigate the challenges of modern marketing.

FAQ

Q: What is the publication year?
A: The book was published in 2004.
Q: Who is the author?
A: The author is Ian Chaston.
Q: What is the main focus of the book?
A: The book focuses on knowledge-based marketing strategies for gaining competitive advantages.