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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksChannel Strategy: International Edition, Ed. 8
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Marketing Channel Strategy: International Edition, Ed. 8 is an essential resource for understanding the complexities of marketing channels in today's global market. Authored by renowned experts Louis W. Stern, Adel El-Ansary, and Robert Palmatier, this updated edition provides comprehensive insights into contemporary practices and theories, making it suitable for both students and professionals in the field of marketing and business.
Key Features of the Book
- Comprehensive Insights: Offers in-depth analysis and understanding of marketing channel strategies.
- Updated Edition: Reflects current practices and theories in the marketing landscape.
- Suitable Audience: Ideal for students and professionals seeking to enhance their knowledge in business and marketing.
Why Choose This Edition?
This edition is particularly valuable for those looking to stay ahead in the rapidly evolving field of marketing, providing foundational knowledge as well as advanced strategies.
FAQ
- Q: What is the publication date?
A: The book was published in 2016. - Q: Who are the authors?
A: The authors are Louis W. Stern, Adel El-Ansary, and Robert Palmatier.
Specifications
Key Features
Marketing Channel Strategy: International Edition ,Ed. :8 BY Louis W. Stern - Adel El-Ansary - Robert Palmatier Taylor Copyright 2016
Specifications
- SKU: TA032BM0LZ3WJNAFAMZ
- Color: original
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Taylor Channel Strategy: International Edition, Ed. 8
EGP 891.00