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Consumer Behaviour in Tourism

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Product details

◆ Decode the traveler's mind. ──

Why do they choose this hotel? This book is a psychological journey into the traveler's mind, decoding the emotional triggers that drive booking decisions and long-term brand preference.

◄ Highlights:

Emotional Mapping: Targets traveler subconscious triggers.
Decision Analytics: Explains the "why" of booking.
Profile Segmentation: Defines modern traveler archetypes.
Loyalty Drivers: Turns visitors into brand advocates.
Behavioral Trends: Anticipates future travel habits.

Specifications

Key Features

Author: Susan Horner and John Swarbrooke
Format: Paperback
Publisher: Taylor
Publication Date: 2016
Country of Origin: UK
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ISBN: 9781138013391
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