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Global Advertising

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Product details

◆ Global Advertising: How to intelligently design a campaign that speaks the world's languages and cultures. ──

A strategic exploration of how to manage advertising campaigns on an international level. The book highlights cultural and logistical challenges in reaching a diverse global audience, while providing tips to adapt the ad message for different markets worldwide.

◄ Highlights:
  • International advertising campaign management strategies
  • How to reach a diverse global audience
  • Solutions to cultural challenges in global advertising
  • Tips for global advertising message adaptation
  • Media campaign management across cultures

Specifications

Key Features

Author: Emily Peterson
Format: Hard back
Publisher: Murphy & Moore Publishing
Publication Date: 2022
Country of Origin: UK
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ISBN: 9781639872589
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► WHY BUY FROM Rich Books?
  • 100% Original Edition
  • Fast Cairo Delivery
  • Safe & Secure Packaging
  • Perfect Condition – Carefully Handled

Specifications

  • SKU: GE810BM1QZRDVNAFAMZ
  • Model: 9781639872589
  • Production Country: UK
  • From the Manufacturer: Murphy & Moore Publishing

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Global Advertising

Global Advertising

EGP 3,300.00

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