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◆ Global Advertising: How to intelligently design a campaign that speaks the world's languages and cultures.
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A strategic exploration of how to manage advertising campaigns on an international level. The book highlights cultural and logistical challenges in reaching a diverse global audience, while providing tips to adapt the ad message for different markets worldwide.
◄ Highlights:
International advertising campaign management strategies
How to reach a diverse global audience
Solutions to cultural challenges in global advertising
Tips for global advertising message adaptation
Media campaign management across cultures
Specifications
Key Features
Author: Emily Peterson Format: Hard back Publisher: Murphy & Moore Publishing Publication Date: 2022 Country of Origin: UK ----------------------------- ISBN: 9781639872589 -----------------------------