This website uses cookies. For further information on how we use cookies you can read our Privacy and Cookie notice
EGP 440.00
2 units left
Delivery fees from EGP 20.00 to 6th of October.
Save 10 EGP on shipping with prepaid payment
0 out of 5
(No ratings available)Promotions
Delivery & Returns
Choose your location
Pickup Station
Delivery Fees EGP 20.00
Ready for pickup between 02 May & 07 May when you order within next 13hrs 14mins
Door Delivery
Delivery Fees EGP 35.00
Ready for delivery between 02 May & 07 May when you order within next 13hrs 14mins
Return Policy
Free return within the legal return period from 14 to 30 days, and if they meet the terms & conditions, with the need to report any apparent defect within 48 hours. For more details about return policy.Details
Seller Information
Baccah Marketplace
100%Seller Score
10 Followers
Seller Performance
Order Fulfillment Rate: Excellent
Quality Score: Excellent
Customer Rating: Excellent
Product details
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.
Specifications
Key Features
- Publisher: Pearson
- Copyright: 2002
- Language: English
- ISBN13 : 9780273655114
- Number Of Pages: 472 pages
- Edition: 2
- Author: David Gilbert
Specifications
- SKU: JU030BKAKH3RNAFAMZ
- Model: BACCAH - 9780273655114
- Color: n/a
- Main Material: Paperback
- Author: David Gilbert
Verified Customer Feedback
This product has no ratings yet.
Retail Marketing Management
EGP 440.00