استراتيجية المحيط الأزرق - بقلم: و. تشان كيم

Blue Ocean Strategy by W. Chan Kim is a groundbreaking business strategy book that redefines how companies can achieve sustainable growth by creating untapped market spaces, known as "blue oceans." This bestseller challenges traditional competitive strategies and offers innovative approaches to market strategy.

Benefits of Blue Ocean Strategy

• Innovative Approach: Challenges traditional competitive strategies and promotes creating new market spaces.
• Comprehensive Insights: Based on extensive research of 150 strategic moves across various industries.
• Practical Tools: Provides principles and tools for organizations to create and capture blue oceans.
• Updated Content: Includes new chapters, a preface, and updated case studies for contemporary relevance.

Why Choose This Book?

"Blue Ocean Strategy" is essential for business leaders and managers looking to innovate and thrive in today's competitive landscape. Its unique insights and practical applications make it a must-read for anyone involved in strategic planning.

FAQs

• Q: What is the main focus of the book?
  A: The book focuses on creating new market spaces and avoiding competition.
• Q: Is this book suitable for all types of businesses?
  A: Yes, the principles apply across various industries and sectors.
• Q: How many pages does the book have?
  A: The book has 280 pages.