Hair Masks

Once a week is the ideal frequency for most hair types using a deep conditioning hair mask. Severely damaged, bleached, or very dry hair can benefit from 2–3 times weekly application of a lightweight moisturising mask. Normal or fine hair masks should be used once a week — overuse of heavy protein masks can cause hair to feel stiff and brittle. Adjust based on your hair's feel after masking.

Regular conditioner is a rinse-out product designed for 1–3 minutes of contact time — it primarily smooths the cuticle and provides light detangling. A hair mask contains higher concentrations of active ingredients (proteins, oils, deep moisturisers) designed for 10–30 minutes of contact time, allowing them to penetrate deeper into the hair shaft for genuine structural repair. Hair masks produce significantly more intensive results.

Dry, thirsty, or dehydrated hair needs a moisturising mask (hyaluronic acid, aloe vera, natural oils, honey). Damaged, over-processed, elastic, or gummy hair (hair that stretches and breaks when wet) has protein loss and needs a strengthening protein mask (keratin, collagen, wheat protein). Alternating moisture and protein masks weekly is ideal for chemically treated hair that needs both types of replenishment.

Yes — many moisturising hair masks can be left on overnight for maximum benefit. Apply to damp hair, wrap in a shower cap or cling film, then cover with a towel or hair wrap to retain warmth and enhance penetration. Rinse thoroughly in the morning. Overnight masking is particularly effective for very dry, damaged, or bleached hair. Note: protein masks should not be left overnight as excess protein application can cause brittleness.

Jumia Egypt stocks hair masks from L'Oréal Paris Elvive, TRESemmé, Garnier Fructis, Pantene, OGX, Schwarzkopf Gliss, Wella, The Ordinary, Dove, and many more. Moisturising, protein-strengthening, colour-protect, and anti-frizz masks are available at a range of price points with fast delivery across all Egypt.