Analysis for Marketing Planning

Analysis for Marketing Planning

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Key Features
  • Format: Paperback
  • Number of Pages: 288 pages
  • Dimensions: 162 x 230 x 12mm
  • Weight: 381.02g
  • Publication date: 01 Feb 2008
  • Publisher: McGraw-Hill Education - Europe
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"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Key Features
  • Format: Paperback
  • Number of Pages: 288 pages
  • Dimensions: 162 x 230 x 12mm
  • Weight: 381.02g
  • Publication date: 01 Feb 2008
  • Publisher: McGraw-Hill Education - Europe
  • Imprinte: McGraw Hill Higher Education
  • Publication City/Country: London, United States
  • Language: English
  • Edition: Revised
  • Edition statement: 7th Revised edition
  • Illustrations note: ill
  • ISBN10: 0071263632
  • ISBN13: 9780071263634
Specifications of Analysis for Marketing Planning
SKU
JU030BKAJBPXNAFAMZ
Model
9780071263634
Author
Donald R Lehmann
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