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Product details
Blue Ocean Strategy: a modern strategic approach discussed in management literature that emphasizes creating new market spaces rather than competing in existing ones. This strategy suggests that organizations can achieve success without direct competition by adopting innovative products and services that attract new customers, fostering loyalty, and increasing profitability.
Features of Blue Ocean Strategy
- Author: Professor Renée Mauborgne and Professor W. Chan Kim
- Material: Paper
- SKU: JU678BK05H3XENAFAMZ
- Color: Multi
Why Choose Blue Ocean Strategy?
This book provides insights on how to create uncontested market spaces, ensuring a competitive advantage and long-term success for organizations.
FAQ
- Q: What is the main concept of Blue Ocean Strategy?
A: It focuses on creating new market spaces rather than competing in existing ones. - Q: Who are the authors of this book?
A: Professor Renée Mauborgne and Professor W. Chan Kim. - Q: What can I learn from this book?
A: Strategies for achieving business success without direct competition.
Specifications
Key Features
The Blue Ocean Strategy emphasizes the importance of creating new markets and reducing competition through innovative products and services, leading to greater profitability.
Specifications
- SKU: JU678BK05H3XENAFAMZ
- Color: multi
- Main Material: paper
- Author: البروفسور: رينية موبورن والبروفسور:دبليو شان كي
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كتاب راااااائع
17-11-2022by آيات
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Strategy
EGP 130.00