Consumer Behaviour with MyMarketingLab

Consumer Behaviour with MyMarketingLab

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Key Features
  • Publisher: Pearson Education Limited
  • Copyright: 2014
  • Language: English
  • ISBN13 : 9781292057057
  • Edition: 11th revised ed of global ed
  • Author: Michael R. Solomon
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Genuine product
This package contains solomon, consumer behavior, global edition 11e and access to mymarketinglab. Important information for students: you need both an access code and a course id to access mymarketinglab. Ask your lecturer before purchasing a mylab product as you will need a course id from them before you can gain access to the system. For undergraduate and mba courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *digital consumer focus: this text continues to highlight and celebrate the brave new world of digital consumer behavior. *help students apply the case to the chapter's contents: a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *keep your course current and relevant: new examples, exercises, and research findings appear throughout the text.
Key Features
  • Publisher: Pearson Education Limited
  • Copyright: 2014
  • Language: English
  • ISBN13 : 9781292057057
  • Edition: 11th revised ed of global ed
  • Author: Michael R. Solomon
Specifications of Consumer Behaviour with MyMarketingLab
SKU
JU030BKAKGO4NAFAMZ
Model
BACCAH - 9781292057057
Main Material
Paperback
Author
Michael R. Solomon
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