Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses

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Key Features
  • Publisher:McGraw-Hill
  • Copyright:2015
  • Language: English
  • ISBN13 :9780814436134
  • Number Of Pages: 288 pages
  • Edition:NEW
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What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. 

Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
Key Features
  • Publisher:McGraw-Hill
  • Copyright:2015
  • Language: English
  • ISBN13 :9780814436134
  • Number Of Pages: 288 pages
  • Edition:NEW
  • Author:E. Freya Williams
Specifications of Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses
SKU
JU030BKAKHKGNAFAMZ
Model
BACCAH - 9780814436134
Main Material
Paperback
Author
E. Freya Williams
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