Marketing: An Introduction, Plus MyMarketingLab With Pearson Etext: International Edition

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Key Features
  • Format: Mixed media product
  • Dimensions: 216 x 276 x 21mm1,230g
  • Publication date: 21 Jun 2012
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom
  • Language: English
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Genuine product
This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.
Key Features
  • Format: Mixed media product
  • Dimensions: 216 x 276 x 21mm1,230g
  • Publication date: 21 Jun 2012
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom
  • Language: English
  • Edition statement: Global ed of 11th revised ed
  • ISBN13: 9780273767282
Specifications of Marketing: An Introduction, Plus MyMarketingLab With Pearson Etext: International Edition
SKU
JU030BK0EUV3CNAFAMZ
Model
BACCAH - 9780273767282
Main Material
Paperback
Author
Gary Armstrong, Philip Kotler
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