Marketing: An Introduction with MyMarketingLab, Global Edition

Marketing: An Introduction with MyMarketingLab, Global Edition

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Key Features
  • Publisher:Pearson
  • Copyright:2015
  • Language: English
  • ISBN13 :9781292066134
  • Number Of Pages: N/A
  • Edition:12
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Genuine product

This package contains Armstrong, Marketing an Introduction, Global Edition 12e and access to MyMarketingLab.


Important information for students:

You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.


For undergraduate Principles of Marketing courses.


This best-selling, brief text introduces marketing through the lens of creating value for customers.


With engaging real-world examples and information, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

Key Features
  • Publisher:Pearson
  • Copyright:2015
  • Language: English
  • ISBN13 :9781292066134
  • Number Of Pages: N/A
  • Edition:12
  • Author:Gary Armstrong
Specifications of Marketing: An Introduction with MyMarketingLab, Global Edition
SKU
JU030BKAKHHYNAFAMZ
Model
BACCAH - 9781292066134
Main Material
Paperback
Author
Gary Armstrong
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