The Regional Multinationals

The Regional Multinationals

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Key Features
  • Author: Alan M. Rugman
  • Publisher:Cambridge University Press
  • Copyright:2005
  • Language: English
  • ISBN13 :9780521603614
  • Number Of Pages: 290 pages
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Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
Key Features
  • Author: Alan M. Rugman
  • Publisher:Cambridge University Press
  • Copyright:2005
  • Language: English
  • ISBN13 :9780521603614
  • Number Of Pages: 290 pages
  • Edition:1
Specifications of The Regional Multinationals
SKU
JU030BKAKHHMNAFAMZ
Model
BACCAH - 9780521603614
Main Material
Paperback
Author
Alan M. Rugman
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