What's Your Story? : Storytelling to Move Markets, Audiences, People, and Brands

What's Your Story? : Storytelling to Move Markets, Audiences, People, and Brands

Have one to sell?
Sell yours Here >
See Details
Key Features
  • Format: Hardback
  • Number of Pages: 240 pages
  • Dimensions: 157.48 x 233.68 x 25.4mm
  • Weight: 476.27g
  • Publication date: 24 Aug 2007
  • Publisher: Pearson Education (US)
  • Seller Score:
    5.0 / 5
    100+Successful Sales
  • Delivery

    Delivery Timelines and Cities

    City

    Regular

    Cairo & Giza*

    3

    4 - 6

    Other cities

    4

    5 - 10

    *If order placed before 2pm.

    is available only for items with the Logo. Click here for more information

    Delivery times are business days only, and do not include Friday.

    Delivery timeline for international orders is 9-15 days. Click here for more info.

    Click here for our full Delivery Timelines

    & Click here for our Shipping fees details

    Delivery within: 6 business days
Pay cash on delivery
14 days free return

Free Return within 14-days. Details below.

No returns for Lingerie & Beachwear in Women clothes

Wrong Item - to be returned within 48 hours

All items are eligible for return

Changed Mind - to be returned within 7 days

Fashion, Mobile phones, Electronics, Computing

Damaged Item - to be returned within 14 days

Fashion, Mobile phones, Electronics, Computing, Books, Food, Bulky Items, International Products

Click here for more Returns Policy and Return Times.

Genuine product

"As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You need to read this book to fi nd out why." --Alan Webber, Co-founder, Fast Company magazine "A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker's story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands." --Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories--and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they're unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What's Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story!create the back story that makes it believable!make sure your story cuts through today's relentless bombardment of consumer messages!and gets heard, remembered, and acted on. * THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business * THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future* THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe* APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you* MASTERING YOUR STORYTELLER'S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today's Increasingly Skeptical Marketplace * Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more* Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive* The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker

Key Features
  • Format: Hardback
  • Number of Pages: 240 pages
  • Dimensions: 157.48 x 233.68 x 25.4mm
  • Weight: 476.27g
  • Publication date: 24 Aug 2007
  • Publisher: Pearson Education (US)
  • Imprinte: FINANCIAL TIMES PRENTICE HALL
  • Publication City/Country: Upper Saddle River, United States
  • Language: English
  • ISBN10: 0132277425
  • ISBN13: 9780132277426
Specifications of What's Your Story? : Storytelling to Move Markets, Audiences, People, and Brands
SKU
JU030BKAJBSPNAFAMZ
Model
9780132277426
Author
Ryan Mathews
  • 5 stars
    (0)
  • 4 stars
    (0)
  • 3 stars
    (0)
  • 2 stars
    (0)
  • 1 star
    (0)
Average Rating
0
No rating yet.
Have you used this product before?
Write a review'
Can I return this product?

You can return this product for a refund, within 14 days after receiving your original order.

You can return this product ONLY if you have received the wrong product or if the product has been damaged.



How to return this product?

You need to request a return by calling Customer Service 19586



What are the required conditions?

Please see below conditions for your return request to be accepted:

- product must remain sealed, except if the product is defective or damaged

- product is still in its original packaging

- product is in its original condition and unused

- product is not damaged

- product label is still attached


The products in your possession are your responsibility until they are picked up by our driver or you have dropped it off at a pickup Station. Any product that is not properly packed or is damaged will not be eligible for a return, so make sure they are properly taken care of prior to the return!



What are the next steps?

Once your return request done, we will contact you to arrange retrieval of the product. You will also have the choice to deliver yourself the product to one of our pickup Stations.


Once the product retrieved, we will proceed to examination.

- In the unlikely event that an item is returned to us in an unsuitable condition, we will send it back to you without refund.

- If examination conclusive and conditions respected, we will proceed to refund within maximum 14 business days post retrieval product.