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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksEngaging Customers Using Big Data by Arvind Sathi
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Brand: Macmillan | Similar products from Macmillan
EGP 416.00
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Product details
Engaging Customers Using Big Data is an insightful business book by Arvind Sathi, published by Macmillan in 2014. This comprehensive guide dives into the transformative power of big data in enhancing customer engagement and marketing analytics.
Key Features of the Book
- Expert Insights: Learn how to leverage big data for effective customer engagement.
- Marketing Analytics: Understand the role of data in shaping successful marketing strategies.
- Practical Examples: Gain knowledge through real-world case studies that illustrate big data applications.
- Comprehensive Guide: A detailed exploration of big data's impact on business strategies.
Why Choose This Book?
This book is ideal for business professionals seeking to enhance their understanding of customer dynamics and marketing analytics through the use of big data. It provides actionable insights that can transform your business strategies and improve customer relationships.
FAQs
- Q: Who is the author of this book?
A: The book is authored by Arvind Sathi. - Q: What year was it published?
A: It was published in 2014. - Q: What topics does it cover?
A: It covers customer engagement, big data, and marketing analytics.
Specifications
Key Features
Engaging Customers Using Big Data BY Arvind Sathi Macmillan Copyright 2014
Specifications
- SKU: BR344BM0A7QJ3NAFAMZ
- Color: original
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Macmillan Engaging Customers Using Big Data by Arvind Sathi
EGP 416.00