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Bookmart Thinking, Fast and Slow by Daniel Kahneman

EGP 299.00

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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman’s seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life’s work. It will change the way you think about thinking.

Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent.

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Key Features

Explaining the Two Basic Systems of Thinking
System 1:
Is a fast, automatic, intuitive, and emotional system that operates unconsciously and is influenced by stereotypes.
System 2:
Is a slower, more logical, rational system that is conscious. Kahneman explains how these two systems work together to shape our judgments and decisions.
Cognitive Biases and Biases
The book presents the biases and flaws that arise from the fast System 1, such as loss aversion and overconfidence, and how these biases can influence our behavior and expectations.
The book highlights the errors and biases that occur in the decision-making process and how the way we frame questions can influence our answers, known as the "framing effect."

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  • SKU: BO881BM1O0OFTNAFAMZ

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Bookmart Thinking, Fast and Slow by Daniel Kahneman

Bookmart Thinking, Fast and Slow by Daniel Kahneman

EGP 299.00

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