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Marketing: Concepts and Strategies, Ed. 7 by Lyndon Simkin and Sally Dibb is an essential resource for anyone looking to deepen their understanding of marketing principles and strategies.
Key Features
Comprehensive Marketing Concepts : Covers a wide range of marketing strategies and principles.
Updated Content : This seventh edition includes the latest trends and practices in marketing.
Educational Resource : Ideal for both students and professionals in marketing and business education.
Benefits
Gain an in-depth understanding of marketing principles and practical applications that are essential for academic and professional development.
FAQ
Q: Who are the authors of this textbook? A: The authors are Lyndon Simkin and Sally Dibb.
Q: What is the copyright year of this edition? A: The copyright year is 2016.
Q: What is the size of the book? A: The dimensions are 12 x 3 x 90 cm.
Specifications
Key Features
Marketing: Concepts and Strategies ,Ed. :7 BY Lyndon Simkin - Sally Dibb Cengage Learning Copyright 2016