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Green Marketing

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◆ Green Marketing: Invest in planet Earth and your profits at the same time. ──

A leading guide on how to adopt eco-friendly marketing practices. It shows how brands can turn social responsibility into an attractive competitive advantage that raises the company's value in the eyes of the environmentally conscious consumer in the modern market.

◄ Highlights:

Strategies for adopting green marketing for companies
Turning social responsibility into a competitive advantage
How to attract the environmentally conscious consumer
Impact of eco-friendly practices on profits
Successfully marketing sustainable products

Specifications

Key Features

Author: Kirgiz,
Format: Hard back
Publisher: springer
Publication Date: 2016
Country of Origin: UK
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ISBN: 9781137535870
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