New rules in international negotiation

Better conduct business transactions with foreign countries

 Due to the rapid changes in the global market and the increasing need for cultural solutions, successfully managing negotiation processes between people of different cultures has become the basis for conducting business transactions and increasing revenue in major companies. Most countries - except for the United States of America - use the negotiation method in various areas of life .

However, we note that many American businessmen lack the skill of managing negotiation processes and identifying the needs of the other party, as well as reaching an agreement that satisfies everyone. Hence, this book deals with