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Smart Reading of the Pharmaceutical Market is an essential guide for executives in pharmaceutical companies, providing valuable insights into predictive analysis for effective decision-making. This book emphasizes the importance of accurate forecasting in various aspects of pharmaceutical operations, from production schedules to market estimates for drugs in development and those already launched.
This book serves as a practical guide for those involved in the forecasting process, helping decision-makers navigate the complexities of market dynamics. With a thorough exploration of various forecasting tools and methods, it equips readers with the knowledge to improve their forecasting accuracy and business outcomes.
Arthur Cook, a seasoned consultant in sales and marketing, has spent two decades in the pharmaceutical industry, leading forecasting operations for numerous companies. He has authored multiple books on forecasting and market research, making him a trusted voice in the field.
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