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◆ ◆ Master strategic communication to drive organizational success and reputation!
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A comprehensive textbook detailing the principles, frameworks, and practical applications of strategic communication in corporate and public settings, covering data analytics and crisis planning.
➤ Highlights:
Core concepts and theoretical frameworks of strategic communication in organizations.
Measuring campaign effectiveness using data analytics, metrics, and KPIs.
Stakeholder analysis, audience segmentation, and strategic message design.
Crisis communication planning, risk assessment, and reputation management.
Aligning corporate communication goals with broader organizational objectives.
Specifications
Key Features
Subject: Arts & Humanities Sub Subject: Media & Mass Communications Author: MAHONEY Format: Paperback Publisher: Taylor ISE Publication Date: 2023 Country of Origin: UK ----------------------------- ISBN: 9781032329734 -----------------------------