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Fun Station90
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Call of the Mall: The Geography of Shopping is an insightful exploration of consumer behavior and the dynamics of retail spaces, authored by Paco Underhill and published by John Wiley & Sons. This book, first published in 2004, delves into how shopping environments influence customer experiences and purchasing decisions.
This book provides valuable insights into the psychology of shopping and the significance of retail geography, making it essential reading for anyone interested in understanding consumer behavior and the retail industry.
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