Consumer Behavior With MyMarketingLab:Global Edition

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Key Features
  • Number Of Pages NULL
  • Publisher Pearson
  • Copyright 2011
  • Edition 9
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Genuine product

For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Key Features
  • Number Of Pages NULL
  • Publisher Pearson
  • Copyright 2011
  • Edition 9
Specifications of Consumer Behavior With MyMarketingLab:Global Edition
SKU
JU030BKAELJ8NAFAMZ
Model
9781408283493
Color
Multi-Color
Author
Michael Solomon
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