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L'Oréal Paris introduces a new generation of hair dye—the new Prodigy—the first permanent hair dye without ammonia. This innovative formula utilizes Micro-Oil technology that locks colorants deep into the hair shaft from root to tip, delivering intense, natural, and long-lasting color. It effectively neutralizes pigments in the hair and provides excellent gray coverage. Being ammonia-free, it is safe for nearly all skin types, ensuring a gentle application.
L'Oréal Paris introduces a new generation of hair dye—the new Prodigy—the first permanent hair dye without ammonia. This innovative formula utilizes Micro-Oil technology that locks colorants deep into the hair shaft from root to tip, delivering intense, natural, and long-lasting color. It effectively neutralizes pigments in the hair and provides excellent gray coverage. Being ammonia-free, it is safe for nearly all skin types, ensuring a gentle application.
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