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Fun Station90
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Pearson Habit: The 95% of Behaviour Marketers Ignore is an insightful business book by Neale Martin that delves into the critical aspects of consumer behavior that marketers often overlook. Published by Pearson in 2008, this book provides valuable behavioral marketing insights that can enhance your marketing strategies.
This book is essential for marketers who want to understand the underlying habits that drive consumer decisions. By focusing on the 95% of behavior that is often ignored, it equips readers with the knowledge to create more effective marketing campaigns and strategies.
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