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The most prominent features of "The One-Page Marketing Plan" by Alan Deeb are simplicity, focus, and practicality. The book aims to simplify the marketing planning process by presenting an effective and concise one-page template consisting of nine key boxes. This helps entrepreneurs and marketers organize their thoughts and develop a clear and well-structured marketing strategy without complexity, whether they are just starting out or have previous experience.
Practical Application:
The book offers a practical approach that makes developing a marketing plan quick and easy.
Simplicity and Clarity:
It aims to simplify the marketing planning process and avoid its complexities, focusing on essential objectives.
Nine-Box Structure:
The book relies on a practical nine-box model, which helps organize ideas and strategies effectively on a single page.
Flexibility:
It suits all types of businesses, whether small or large, and helps create an easily executable marketing plan.
Growth Orientation:
The book focuses on how to attract potential customers, increase profits from existing customers, and build lasting relationships with them to ensure sustainable company growth.
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