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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksEssentials of Marketing Research: International Edition ,Ed. :6
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Essentials of Marketing Research: International Edition, Ed.: 6 is an essential resource for anyone looking to delve into the principles and practices of marketing research. Authored by Barry J. Babin and William G. Zikmund, this textbook provides a comprehensive exploration of the subject, updated to reflect the latest trends and methodologies.
Key Features
- Comprehensive Coverage: In-depth exploration of marketing research principles and practices.
- Updated Content: Reflects current trends and methodologies in marketing research.
- Academic Use: Suitable for students and professionals in business and marketing fields.
Why Choose This Textbook?
This textbook is an invaluable resource for both students and professionals, offering insights that are crucial for understanding the evolving landscape of marketing research.
FAQ
- Q: What is the edition of this textbook?
A: This is the 6th edition, published in 2012. - Q: Who are the authors?
A: The book is authored by Barry J. Babin and William G. Zikmund.
Specifications
Key Features
Essentials of Marketing Research: International Edition ,Ed. :6 BY Barry J. Babin - William G. Zikmund Cengage Learning Copyright 2012
Specifications
- SKU: CE376BM0M54V3NAFAMZ
- Color: original
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Cengage Learning Essentials of Marketing Research: International Edition ,Ed. :6
EGP 2,836.00