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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksStrategic Management of Technology and Innovation, International Edition, Ed. 2
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EGP 937.00
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Product details
Cengage Learning's Strategic Management of Technology and Innovation, 2nd Edition is an essential academic textbook that provides a comprehensive overview of strategic management principles specifically tailored for technology and innovation. Authored by Garry D. Bruton and Margaret A. White, this edition is designed for both students and professionals aiming to deepen their understanding of the strategic management field.
Key Features of the Textbook
- Comprehensive Coverage: The book covers key principles of strategic management in the context of technology and innovation.
- Educational Resource: Ideal for business and management students and professionals seeking to enhance their knowledge.
- 2nd Edition: Updated and revised for relevance in today's business environment.
- Copyright Year: 2010
- SKU: CE376BM1MHR7BNAFAMZ
Why Choose This Textbook?
This textbook is an invaluable resource for anyone looking to master the complexities of managing technology and innovation strategically. Its detailed explanations and practical examples make it a must-have for your academic and professional library.
FAQs
- Q: Who are the authors?
A: The textbook is authored by Garry D. Bruton and Margaret A. White. - Q: What is the publication year?
A: The book was published in 2010. - Q: Is this textbook suitable for professionals?
A: Yes, it is suitable for both students and professionals in the business and management fields.
Specifications
Key Features
Strategic Management of Technology and Innovation, International Edition, Ed. 2 BY Garry D. Bruton - Margaret A. White Cengage Learning Copyright 2010
Specifications
- SKU: CE376BM1MHR7BNAFAMZ
- Color: original
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Cengage Learning Strategic Management of Technology and Innovation, International Edition, Ed. 2
EGP 937.00