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EGP 288.00
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Product details
Inbound Marketing provides a simplified explanation of a complex and far-reaching topic. It provides a comprehensive presentation of the latest ideas and applications in this field, while appreciating the various results achieved by a sound internal marketing strategy.
The book begins by defining inbound marketing and how to implement it in practice. On this basis, the book does the following:
Presenting the latest ideas and applications in the field of internal marketing
Explain how internal marketing can be used to facilitate different strategies, such as knowledge management strategy and others
- Shedding light on the methods needed by managers in order to implement internal marketing in the organizations in which they work effectively
The book includes a wide range of global models and exemplary case studies from major companies. Thus, the theory becomes clear with practical application and the best applied models are evident in many fields.
Specifications
Key Features
- Book Name: Inbound Marketing
- Author Name: Pervez Ahmed
- Code: 9789774558009
- Paperback
- Farouk Publishing House
What’s in the box
book
Specifications
- SKU: GE810BM355UZ5NAFAMZ
- Color: multicolour
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Inbound Marketing
EGP 288.00