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Essentials of Marketing, Ed. 11 by Willi Perreault is a comprehensive resource that delves into key marketing concepts and strategies essential for success in the business world. Published by McGraw Hill in 2008, this textbook is designed for students pursuing studies in business and finance.
This textbook is your go-to guide for understanding the dynamics of marketing in today's competitive landscape. With its clear explanations and practical examples, it equips readers with the knowledge necessary to thrive in various marketing roles.
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