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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksEssentials of Marketing Research, Ed. 2
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EGP 382.00
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McGraw Hill Essentials of Marketing Research, Ed. 2 is an essential textbook that provides a comprehensive overview of marketing research principles and practices. Authored by leading experts Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush, and David J. Ortinau, this edition is tailored for students pursuing business and marketing courses.
Key Features of the Essentials of Marketing Research
- Comprehensive Coverage: In-depth exploration of essential marketing research concepts.
- Authoritative Insights: Contributions from renowned experts in the field ensure reliability and depth.
- Student-Friendly: Designed specifically for academic settings, enhancing the learning experience.
- Edition: Second Edition, published by McGraw Hill in 2010.
Why Choose Essentials of Marketing Research?
This textbook is ideal for anyone looking to gain a solid foundation in marketing research. With its authoritative insights and comprehensive coverage, it serves as a valuable resource for both students and professionals in the business and finance sectors.
FAQ
- Q: Who are the authors of this textbook?
A: The authors are Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush, and David J. Ortinau. - Q: What is the publication year?
A: It was published in 2010. - Q: Is this book suitable for beginners?
A: Yes, it is designed for students and is beginner-friendly.
Specifications
Key Features
Essentials of Marketing Research, Ed. 2 BY Joseph F. Hair - Mary Wolfinbarger - Robert P. Bush - David J. Ortinau McGraw Hill Copyright 2010
Specifications
- SKU: MC182BM1GS5YVNAFAMZ
- Color: original
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Mcgraw Hill Essentials of Marketing Research, Ed. 2
EGP 382.00