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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksBusiness Market Management: Understanding, Creating and Delivering Value, Ed. 2
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EGP 334.00
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Product details
Pearson Business Market Management: Understanding, Creating and Delivering Value, Ed. 2 is an essential guide for understanding the complexities of business market management, providing in-depth insights into how value is created and delivered within the marketplace.
Key Features of Pearson Business Market Management
- Comprehensive Insights: Offers a thorough exploration of business market management principles.
- Value Creation Focus: Emphasizes strategies for understanding and delivering value effectively.
- Updated Content: This second edition includes the latest developments in the field.
- Authored by Experts: Written by renowned authors James C. Anderson and James A. Narus.
- Publisher: Published by Pearson in 2003.
Why Choose This Book?
This book is ideal for students and professionals seeking to enhance their understanding of business market management. Its detailed approach and practical insights make it a valuable resource for anyone involved in the field.
FAQ
- Q: What is the focus of this book?
A: It focuses on understanding, creating, and delivering value in business markets. - Q: Who are the authors?
A: The book is authored by James C. Anderson and James A. Narus. - Q: When was the second edition published?
A: The second edition was published in 2003.
Specifications
Key Features
Business Market Management: Understanding, Creating and Delivering Value, Ed. 2 BY James C. Anderson - James A. Narus Pearson Copyright 2003
Specifications
- SKU: PE250BM06WLT7NAFAMZ
- Color: original
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Pearson Business Market Management: Understanding, Creating and Delivering Value, Ed. 2
EGP 334.00