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Pearson Consumer Behavior with MyMarketingLab: Global Edition, Ed.: 9

Name: Consumer Behavior with MyMarketingLab: Global Edition, Ed.: 9
Brand: Pearson
Price: 403.00 EGP
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ISBN:9781408283493

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Product details

Pearson Consumer Behavior with MyMarketingLab: Global Edition, Ed.: 9 is an essential academic textbook authored by Michael R. Solomon, published by Pearson in 2011. This comprehensive resource offers deep insights into consumer behavior, enhanced by the MyMarketingLab integration for an enriched learning experience.

Key Features of Pearson Consumer Behavior

Comprehensive Insights: Provides detailed analysis and understanding of consumer behavior.
MyMarketingLab Integration: Enhances learning with interactive tools and resources.
Author: Michael R. Solomon, a recognized authority in the field.
Edition: Ninth Edition, ensuring up-to-date content.

Why Choose This Textbook?

This textbook is ideal for students and professionals seeking to understand the dynamics of consumer behavior in today’s market. Its well-structured content and practical applications make it a valuable resource for anyone interested in marketing and consumer studies.

FAQs

Q: What is the edition of this textbook?
A: It is the ninth edition published in 2011.
Q: Who is the author?
A: The author is Michael R. Solomon.
Q: What subjects does this textbook cover?
A: It focuses on consumer behavior and marketing strategies.