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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksStrategic Marketing for Non-Profit Organizations: International Edition, Ed. 7
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EGP 484.00
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Strategic Marketing for Non-Profit Organizations: International Edition, Ed. 7 is an essential educational resource for anyone involved in the non-profit sector, offering comprehensive marketing strategies tailored for non-profit organizations. Authored by renowned experts Alan R. Andreasen and Philip Kotler, this textbook provides practical insights into effective marketing practices.
Key Features of the Book
- Comprehensive Marketing Strategies: Focused on the unique needs of non-profit organizations.
- Practical Insights: Insights from leading experts in the field of marketing.
- Updated Content: Reflects current trends and practices in non-profit marketing.
- Edition: 7th International Edition, ensuring the latest information.
- Copyright: 2008, making it a reliable source for foundational knowledge.
Why Choose This Book?
This textbook serves as a vital resource for non-profit professionals, students, and educators who seek to enhance their understanding of strategic marketing within the non-profit sector. Its practical approach and expert authorship make it a must-have for those looking to implement effective marketing strategies.
FAQs
- Q: Who are the authors?
A: The book is authored by Alan R. Andreasen and Philip Kotler, both respected figures in marketing education. - Q: What is the primary focus of this book?
A: It focuses on marketing strategies specifically designed for non-profit organizations. - Q: Is this book suitable for students?
A: Yes, it is an excellent resource for students studying marketing in the context of non-profits.
Specifications
Key Features
Strategic Marketing for Non-Profit Organizations: International Edition, Ed. 7 by Alan R. Andreasen - Philip Kotler, Pearson, Copyright 2008.
Specifications
- SKU: PE250BM13ZERZNAFAMZ
- Color: original
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Pearson Strategic Marketing for Non-Profit Organizations: International Edition, Ed. 7
EGP 484.00