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EGP 614.00
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Product details
Welcome to the world of neuromarketing is one of the topics that many people talk about, although very few people understand this field well. It is a fairly modern field that lies at the intersection of three other fields: marketing, market research, and brain science. In this book, we'll look at all dimensions of neuromarketing.
Key Questions Addressed
- What is the science behind neuromarketing?
- How are feelings related to consumer buying behavior?
- What are the benefits and risks of neuromarketing?
- What motivates consumers to buy?
- What is the reason behind the ineffectiveness of traditional market research?
- Learn about inexpensive ways you can learn from your consumers.
- How to choose the right partner in the field of neuromarketing?
- Ten false assumptions related to neuromarketing.
Specifications
Key Features
- The world of neuromarketing
- Topics covered include marketing, market research, and brain science
- Insights into consumer behavior and motivations
- Practical guidance for learning from consumers
- Addressing common misconceptions about neuromarketing
What’s in the box
كتاب
Specifications
- SKU: GE810BM19KRC8NAFAMZ
- Model: 9789777545945
- Production Country: Egypt
- Color: Yellow
- Main Material: paper
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/product/76/551272/1.jpg?9104)
marketing (book)
EGP 614.00