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The Impact of E-Marketing on E-Buyer Behaviour-India Ed 1 by Bijal Zaveri Amin is an essential educational resource that explores the influence of e-marketing on consumer behavior in India. This comprehensive analysis provides valuable insights into the strategies that shape e-buyer behavior, making it a must-read for marketing professionals and students alike.
This book serves as a vital tool for anyone looking to understand the dynamics of e-marketing and its impact on consumer purchasing decisions in the Indian market. With its detailed research and practical insights, it enhances your knowledge of the evolving e-commerce landscape.
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