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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksThe Reality of Global Brands: Cases and Strategies for Successful International Brand Management, Ed. 2
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Product details
The Reality of Global Brands: Cases and Strategies for Successful International Brand Management, Ed. 2 by Graham Hankinson and Philippa Cowking is an essential read for professionals looking to navigate the complexities of global branding. This book provides insightful analysis and practical strategies for managing brands in an international context.
Key Features of the Book
- Insightful Analysis: Offers effective strategies for managing global brands.
- Real-World Cases: Includes case studies that highlight successful international brand management.
- Authors: Written by experts Graham Hankinson and Philippa Cowking.
- Publisher: Published by McGraw Hill in 1996.
- Edition: Second edition for updated insights.
Why Choose This Book?
This book is ideal for business professionals, marketers, and students interested in understanding the dynamics of global branding. Its comprehensive approach equips readers with the knowledge and tools necessary for successful international brand management.
FAQs
- Q: What is the focus of this book?
A: It focuses on strategies for managing global brands effectively through case studies and analysis. - Q: Who are the authors?
A: The authors are Graham Hankinson and Philippa Cowking. - Q: When was the book published?
A: It was published in 1996 by McGraw Hill.
Specifications
Key Features
The Reality of Global Brands: Cases and Strategies for Successful International Brand Management, Ed. 2 by Graham Hankinson - Philippa Cowking, McGraw Hill, Copyright 1996.
Specifications
- SKU: MC182BM0STCVFNAFAMZ
- Color: original
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Mcgraw Hill The Reality of Global Brands: Cases and Strategies for Successful International Brand Management, Ed. 2
EGP 164.00