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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksStrategic Brand Management: A European Perspective, Ed. 2
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EGP 532.00
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Pearson Strategic Brand Management: A European Perspective, Ed. 2 is an essential resource for understanding brand management strategies within the European market. Authored by renowned experts Kevin Keller, Tony Aperia, and Mats Georgson, this textbook provides comprehensive insights into the latest approaches and practices in strategic brand management.
Key Features of the Book
- Comprehensive Insights: Offers detailed strategies for effective brand management.
- European Market Focus: Tailored to address the unique aspects of branding in Europe.
- Updated Content: Second edition that reflects the latest trends and developments in the field.
Why Choose This Book?
This textbook is ideal for students and professionals seeking to deepen their understanding of brand management in a European context. With its expert authorship and relevant content, it serves as a valuable tool for anyone involved in the business and finance sector.
FAQs
- Q: Who are the authors of this book?
A: The book is authored by Kevin Keller, Tony Aperia, and Mats Georgson. - Q: What is the focus of this edition?
A: The focus is on strategic brand management with an emphasis on the European market. - Q: When was this edition published?
A: This edition was published in 2012.
Specifications
Key Features
Strategic Brand Management: A European Perspective, Ed. 2 BY Kevin Keller - Tony Aperia - Mats Georgson. Pearson Copyright 2012
Specifications
- SKU: PE250BM1K4XJ3NAFAMZ
- Color: original
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Pearson Strategic Brand Management: A European Perspective, Ed. 2
EGP 532.00