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HomeBooks, Movies and MusicBusiness & Finance BooksBusiness & Economics BooksThe Mirage of Global Markets: How Globalizing Companies Can Succeed As Markets Localize, Ed. 1
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Pearson The Mirage of Global Markets: How Globalizing Companies Can Succeed As Markets Localize, Ed. 1
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EGP 325.00
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Product details
The Mirage of Global Markets by David Arnold is a pivotal business book that explores how companies can thrive in an increasingly globalized economy while adapting to local market nuances.
Features of The Mirage of Global Markets
- Author: David Arnold
- Publisher: Pearson
- Edition: 1
- Copyright Year: 2003
Why Choose This Book?
This book provides essential insights into global market dynamics, offering strategies for companies to effectively localize their operations and succeed in diverse markets. It addresses the challenges of globalization, making it a must-read for business leaders and strategists.
FAQ
- Q: What are the main topics covered in the book?
A: The book covers strategies for localization, insights on market dynamics, and challenges faced by globalizing companies. - Q: Who is the author?
A: The author is David Arnold, a recognized expert in globalization strategies. - Q: When was the book published?
A: The book was published in 2003.
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Key Features
The Mirage of Global Markets: How Globalizing Companies Can Succeed As Markets Localize, Ed. 1 BY David Arnold Pearson Copyright 2003
Specifications
- SKU: PE250BM0543A3NAFAMZ
- Color: original
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Pearson The Mirage of Global Markets: How Globalizing Companies Can Succeed As Markets Localize, Ed. 1
EGP 325.00